Hey there, I’m Elise! I’m a travel + lifestyle blogger, and I’ve been at this content creator game for a while (over a decade!).

I’ve been exactly where you are right now—putting my blood (figuratively), sweat (literally), and tears (occasionally) into creating killer blog posts, only to see in my analytics that a handful of people were reading them.

For years, I was hustling and grinding nights and weekends, working on my blog as my side hustle while I worked my corporate job at Google. Three years ago, a realization hit me like a ton of bricks—I wasn’t meant to work a 9-5 job, building someone else’s company. So I made the scariest decision of my life, and I left “the best company in the world to work for” to run What The Fab full-time.

Since then, I’ve turned my blog into a multi-six-figure business, and a large part of that is thanks to the power of SEO. I realized that SEO is actually easy (I just needed an expert to hold my hand and walk me through it), and everything changed.

Once I cracked the code on SEO, that’s when the floodgates opened—I was able to take my blog from 15,000 monthly viewers to 500,000, which created an entirely new six-figure revenue stream for my business.

Learning SEO has created so much more abundance in my life. More passive revenue. More sponsored partnerships. More press trip invitations. And I’m passionate about teaching other women how they can do the same.

I’m pumped to be able to share my best SEO tips and tricks with you to help you create a thriving website that brings you recurring revenue while you sleep.

If you’re craving more freedom—whether that’s financial, location, or time freedom—you’re in the right place.